What is BIMI and why do I need it?

BIMI (Brand Indicators for Message Identification) is an email standard that displays your brand logo next to emails in supported inboxes like Gmail and Yahoo Mail. It increases brand recognition, builds trust with recipients, and improves email engagement rates.

What are the prerequisites for BIMI?

BIMI requires: 1) DMARC policy set to quarantine or reject (p=quarantine or p=reject), 2) An SVG logo in Tiny P/S format hosted over HTTPS, 3) For Gmail: a Verified Mark Certificate (VMC) or Common Mark Certificate (CMC).

Do I need a VMC certificate for BIMI?

For Gmail, yes. Gmail requires either a Verified Mark Certificate (VMC) for trademarked logos or a Common Mark Certificate (CMC) for non-trademarked logos. Yahoo Mail displays BIMI logos without a certificate, but with a different visual treatment.

What format does my BIMI logo need to be?

Your logo must be in SVG Tiny P/S (Portable/Secure) format with a square aspect ratio. It must be hosted over HTTPS and cannot contain scripts, animations, or external links. Use our free SVG Tiny P/S Converter to convert your logo.

How long does BIMI take to appear in inboxes?

After adding your BIMI DNS record, allow 24-48 hours for DNS propagation. Email providers may take additional time to cache and display your logo. Ensure your DMARC policy is at enforcement (quarantine or reject) for BIMI to work.

Build brand trust with visual verification

Free Tool

BIMI Record Generator

Name: Free BIMI Record Generator
Author: DMARCTrust

Create your brand logo record

Build a valid BIMI TXT record to display your brand logo in Gmail and Yahoo inboxes. Our free BIMI creator generates the DNS record you need.

No signup required. Real-time validation.

BIMI Configuration

Check your Logo File

Basic browser-based check. Ensure baseProfile=tiny-ps. If your file fails here, try our BIMI SVG to Tiny-PS converter.

Logo URL (l) - Required

Must be HTTPS URL to an SVG Tiny P/S file. View requirements

VMC Certificate URL (a) - Optional

Required for Gmail. Verified Mark Certificate (PEM format). Learn about VMCs

Selector (Advanced)

Default is "default". Change if you have multiple BIMI records.

Prerequisites & Requirements

BIMI Prerequisites

Dmarc Html
Https Hosting
Vmc Certificate

Logo SVG Specs

SVG Tiny P/S
Square Aspect
No Scripts

Generated Record

default._bimi TXT

TXT Record: default._bimi.[domain]

v=BIMI1; l=;

How to Deploy

1 Login to your DNS provider.
2 Create a TXT record.
3 Host: default._bimi
4 Value: Paste the record above.

Ensure record is at default._bimi.[domain]

Why use BIMI?

Brand Trust

Instantly recognizable logos build trust before the email is even opened.

Security Incentive

Requires strict DMARC, protecting your domain from spoofing.

Brand Certificates

To display logos in Gmail, you need a Verified Mark Certificate (VMC) if you own a registered trademark, or a Common Mark Certificate (CMC) if you don't. These certificates cryptographically link your logo to your domain.

Learn more about Brand Certificates.

Get Your Certificate Through DMARCTrust

As an authorized Sectigo reseller, we handle everything: DMARC enforcement, logo validation, compliance verification, and certificate issuance. One team, no back-and-forth. DMARCTrust subscribers save 10% or more on VMC and CMC certificates.

View pricing

Ready to verify your brand?

From DMARC enforcement to BIMI certificate, we handle everything. Subscribers save 10% or more on Sectigo VMC and CMC certificates.

SVG Tiny P/S Converter Create DMARC Record